KR
Hi, I'm

Keval Rakholiya

Data engineer building scalable ETL/ELT pipelines, cloud data warehouses, and analytics-ready data models with Python, SQL, Spark, Airflow, and dbt on AWS and Azure.
Career
0+
Years of Experience
Portfolio
0+
Data Projects
Competitions
0+
Hackathons
Credentials
0+
Certifications
00 — Intro

About Me

Data engineer and analyst with 3+ years of experience designing and building the pipelines, data models, and warehouses that turn messy, multi-source data into reliable, analytics-ready datasets. I build ETL/ELT pipelines in Python and SQL, model data for analytics with layered and star-schema designs, and build data quality checks into every stage, working across AWS, Azure, Snowflake, PostgreSQL, and Redshift. AWS Certified Data Engineer – Associate. I pair strong engineering fundamentals with business understanding, and I apply LLMs and AI where they automate real work, so the data I deliver is trusted, well-documented, and ready for BI, analytics, and machine learning.

01 — Career

Work Experience

Where I've worked and the impact I've made.

Present
Century Group
Century Group

Senior Data Analyst

📍 El Segundo, CA

Jun 2026PresentFull-Time

Own the data platform behind Century Group's recruiting and operations reporting. Designed, built, and maintain 12+ ETL/ELT pipelines in Python and SQL on Microsoft Azure that ingest data from 6+ source systems into PostgreSQL, and built layered SQL data models (raw → cleaned → reporting) that consolidate candidate, job order, placement, and recruiter activity data into 25+ standardized analytical tables, creating a single source of truth for Power BI reporting. Implemented automated data quality checks (schema validation, null and duplicate detection, referential integrity, row-count reconciliation) across 30+ tables so upstream issues are caught before they reach reports. Engineered LLM-powered document-processing workflows (OpenAI, Anthropic Claude) that extract 20+ structured fields from resumes and unstructured documents and validate them against source records before loading into analytical tables.

Key Impact

Replaced 4–6 hrs/week of manual work with automated jobs that run in under 10 minutes Consolidated 3 siloed reporting workflows into one source of truth Improved data completeness and accuracy by ~35% Cut recurring ad-hoc reporting requests by ~50% with 8+ Power BI dashboards 90%+ field-level accuracy on LLM document extraction

Tools & Tech

PythonSQLPostgreSQLAzureETL/ELTData ModelingData QualityPower BIREST APIsGitOpenAIClaude
Genesis Motor America
Genesis Motor America

Senior Associate, Marketing Analytics

📍 Fountain Valley, CA

Nov 2025Jun 2026Contract

Led the migration of fragmented Excel/CSV reporting into a centralized SQL data warehouse, designing star-schema dimensional models with sales and web-activity fact tables and region, dealer, campaign, and date dimensions. Built ETL pipelines integrating Adobe Analytics, GA4, CRM, and vehicle sales data through APIs and scheduled extracts, standardizing schemas and join keys across sources to enable unified customer journey and attribution analysis. Automated executive and regional performance reporting with Python and SQL, wrote optimized SQL (CTEs, window functions) for funnel and cohort analysis, established validation checks between source systems and warehouse tables, and maintained a shared data dictionary of KPI logic and metric definitions.

Key Impact

Improved data accuracy by 30% and cut manual reporting effort by 60% Improved attribution accuracy by 35% with unified multi-source data Increased executive analytics adoption by 40% across 5+ regions Contributed to a 12–18% lift in campaign conversion rates

Tools & Tech

SQLPythonSQL ServerData WarehousingDimensional ModelingETLREST APIsAdobe AnalyticsGA4Power BITableau
Traffic Management Inc.
Traffic Management Inc.

Data Analyst

📍 Remote

Nov 2023Oct 2025Full-Time

Designed and maintained ETL workflows in Talend and Apache NiFi to ingest marketing and transactional data into Amazon Redshift and PostgreSQL. Built a data quality and validation framework in Python and SQL covering outlier detection, deduplication, and source-to-target reconciliation. Developed and optimized Redshift SQL queries and views for customer segmentation and RFM analysis, built Tableau and Power BI dashboards for customer lifecycle and campaign performance monitoring, and automated recurring reporting workflows and data refreshes to replace manual extracts. Gathered requirements from marketing, product, and analytics stakeholders and documented data sources and transformation logic.

Key Impact

Improved data consistency by 50% and cut processing time by 30% Reduced reporting errors by 35% with automated validation Improved marketing ROI by 15% through RFM segmentation A/B test insights lifted engagement 25% and retention 10%

Tools & Tech

TalendApache NiFiAmazon RedshiftPostgreSQLAWS S3PythonSQLTableauPower BI
California State University, Long Beach
California State University, Long Beach

Research Assistant — Data Analysis (Healthcare)

📍 Long Beach, CA

Mar 2022Dec 2023Part-Time

Built reproducible data pipelines in Python (pandas, NumPy) to standardize, clean, and validate clinical and survey datasets across multiple concurrent health science studies. Applied inferential statistics, including multivariate regression, ANOVA, chi-square tests, and survival analysis, to 10,000+ patient records, built statistical models in R and SPSS, and delivered analysis-ready datasets and publication-quality visualizations to faculty researchers.

Key Impact

Processed 10,000+ patient records with 99% accuracy Reduced data cleaning time by 40% via automated pipelines Supported 3 peer-reviewed research publications Built reusable datasets adopted by 5+ research teams

Tools & Tech

PythonpandasRSPSSData CleaningStatistical Analysis
Professional Career Start
03 — Stack

Skills

My full tech stack across data, AI, and engineering.

Data Engineering & Cloud

PythonSQLApache SparkPySparkApache AirflowdbtSnowflakeAWSRedshiftAzurePostgreSQLSQL ServerBigQueryTalendApache NiFiDockerGit

Data Science & Analytics

PythonPandasNumPyScikit-learnJupyterMatplotlibSeabornRSciPySPSS

Machine Learning & AI

PythonTensorFlowPyTorchXGBoostLightGBMMLflowAWS SageMakerHugging FaceSHAPFeature Engineering

Generative AI & LLM

PythonLangChainOpenAI APIRAG PipelinesPrompt EngineeringPineconeChromaDBVector EmbeddingsFine-Tuning

BI & Analytics Tools

Power BITableauGoogle AnalyticsAdobe AnalyticsExcel / VBASQL ServerLookerDAXSSIS
04 — Portfolio

Projects

End-to-end data projects — ETL pipelines, data modeling, BI dashboards, and machine learning.

01

People Intelligence Engine

End-to-end HR analytics platform built on a cleaned 1,470-employee dataset. A Python data-preparation pipeline feeds a scikit-learn attrition model served through a Flask REST API, powering an interactive web dashboard and a Tableau workbook that surface attrition drivers and per-employee turnover risk.

Python
pandas
Data Cleaning & Feature Engineering
Flask REST API
scikit-learn
Tableau
Excel
02

Stock Price Forecasting with Deep Learning Models

Time-series forecasting pipeline that preprocesses historical stock prices into supervised sequences, trains an LSTM to learn market trends, and fits ARIMA on the residuals to correct systematic errors, improving accuracy and stability over either model alone.

Python
pandas
NumPy
TensorFlow / Keras
Statsmodels (ARIMA)
Time Series Forecasting
Model Evaluation (RMSE, MAE)
03

Web Traffic Analysis

Website analytics solution that extracts and transforms raw session data with SQL, models it as a star schema (a traffic fact table with device, geography, and traffic-source dimensions), and serves a Power BI dashboard tracking session duration, bounce rate, page views, and channel performance.

SQL
PostgreSQL
ETL
Star Schema
Data Modeling
Power BI
KPI Development
04

Vehicle Sales ETL Pipeline & BI Dashboard

Python ETL pipeline that ingests raw vehicle sales transactions, then cleans, standardizes, and validates them into an analysis-ready dataset. The output powers SQL and Power BI analysis of monthly sales trends, pricing, brand market share, and vehicle-type demand.

Python
pandas
ETL Pipeline
Data Cleaning & Validation
SQL Server
Power BI
05 — Builds

I Build at Hackathons

I have attended 7+ hackathons across California — from Stanford to San Diego — building data-driven solutions in 24–48 hours alongside some of the most driven people in tech.

LA Hacks 2025

LA Hacks 2025

📍 Los Angeles, California

Benchmarked six machine learning classifiers — XGBoost, Random Forest, SVM, Logistic Regression, KNN, and a shallow Neural Network — on a large gaming behavior dataset to predict player churn and session drop-off. Engineered features from raw event logs including session frequency, in-game purchase history, level progression rate, and social interactions. Handled severe class imbalance using SMOTE oversampling and class-weighted loss functions. Evaluated all models on AUC-ROC, precision-recall curves, and F1-score across 5-fold stratified cross-validation. XGBoost outperformed all baselines by 11% on AUC and was selected as the final model. Wrapped findings into an interactive Streamlit report with feature importance charts and player risk segmentation by cohort.

Hacktech 2025

Hacktech 2025

📍 Pasadena, California

Built a heart disease risk prediction system using clinical tabular data from the UCI Heart Disease dataset. Performed comprehensive EDA including correlation heatmaps, distribution plots, and chi-square feature selection tests. Identified chest pain type, max heart rate, ST depression, and number of major vessels as the top predictive signals. Trained and compared Logistic Regression, Decision Tree, and Random Forest models across multiple hyperparameter configurations. The final stacked ensemble achieved 89% accuracy and 0.91 AUC on the holdout test set. Applied SHAP values to generate model explainability reports, making predictions interpretable for a non-technical medical audience. Packaged the final output as a physician-facing risk summary PDF with per-patient risk scores and contributing factor breakdowns.

HackDavis 2025

HackDavis 2025

📍 Davis, California

Built a generative AI assistant for community health workers using LangChain, OpenAI embeddings, and a retrieval-augmented generation (RAG) pipeline grounded in CDC datasets, California Department of Public Health reports, and county-level health surveys. Designed a vector store using ChromaDB to index and retrieve relevant health statistics based on semantic similarity. Users could ask plain-English questions about disease prevalence, food insecurity rates, vaccination coverage, and healthcare access — and receive accurate, cited, data-backed summaries. Implemented prompt chaining to handle multi-turn conversations and context retention. Focused on accessibility for non-technical public health staff in underserved regions, with a clean Streamlit front-end requiring no technical knowledge to operate. Won recognition in the Social Good track.

TreeHacks 2025

TreeHacks 2025

📍 Stanford, California

Developed a real-time exercise activity recognition system at the intersection of computer vision and machine learning. Used MediaPipe Pose to extract 33 skeletal landmarks per video frame and OpenCV for live webcam frame capture and preprocessing. Engineered angular joint features from landmark coordinates — including elbow, knee, hip, and shoulder angles — to represent motion patterns rather than raw positions. Trained a lightweight LSTM network on a labeled video dataset of 8 common exercise types, achieving 93% classification accuracy on held-out clips. Added a repetition counter using angle-threshold state machines per exercise type. Demoed a live webcam interface that classifies exercise type and counts reps in real time, presented at the Stanford Healthcare Innovation track showcase to strong audience reception.

SoCal Tech Week 2024

SoCal Tech Week 2024

📍 Los Angeles, California

Built a civic data intelligence platform to surface community concerns in underserved Los Angeles neighborhoods using social media and public records. Scraped thousands of posts from Reddit (r/LosAngeles, neighborhood subreddits) and Twitter/X using their APIs, targeting discussions around housing affordability, rent increases, transit access, and public safety. Preprocessed and cleaned text data with spaCy — removing noise, normalizing slang, and extracting named entities for neighborhood tagging. Applied VADER sentiment analysis to score posts at both neighborhood and topic level, then aggregated trends over time. Visualized findings in an interactive Streamlit dashboard featuring choropleth heatmaps by zip code, time-series sentiment trends, and keyword frequency breakdowns. Placed in the top 5 teams in the Social Impact track out of 80+ submissions.

UC Berkeley AI Hackathon 2024

UC Berkeley AI Hackathon 2024

📍 Berkeley, California

Designed and built an end-to-end automotive sales intelligence platform during a 24-hour AI-focused hackathon at UC Berkeley. Architected SSIS ETL pipelines to ingest raw dealership data from CSV exports, CRM APIs, and inventory management systems into a centralized SQL Server staging area. Applied star schema dimensional modeling with fact tables for sales transactions and dimension tables for vehicles, dealerships, regions, and time. Built interactive Power BI dashboards tracking monthly revenue by region, sales velocity by model, customer lifetime value, and inventory turnover rate. Incorporated an AI-assisted anomaly detection module using Python's scikit-learn to flag unusual pricing and discount patterns. The solution reduced manual reporting time by an estimated 70% and surfaced pricing inefficiencies across three vehicle segments, earning the Best Data Engineering award at the event.

DataHacks 2024

DataHacks 2024

📍 San Diego, California

Predicted telecom customer churn by following the full CRISP-DM data science lifecycle — from business understanding through model deployment planning. Explored a real-world telecom dataset covering contract type, monthly charges, tenure, service bundle usage, and support call frequency. Performed targeted EDA to surface churn patterns by segment and applied label encoding and scaling for categorical and numeric features. Trained and compared Decision Tree, Naive Bayes, and KNN classifiers across stratified train/test splits, running grid search hyperparameter optimization for each. Surfaced that contract type and customer tenure were the dominant churn drivers, followed by whether the customer had tech support enabled. Achieved a final model F1-score of 0.84 on the holdout set. Delivered both a technical Jupyter Notebook and a non-technical retention strategy memo with targeted recommendations for reducing churn in high-risk customer segments.

Get in touch

Let's Connect

I love talking about data engineering, pipelines, and modern data platforms. Whether you have an opportunity, a question, or just want to say hi, my inbox is open.

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